Do consumers hold the key to mainstreaming FSC in North America?
Room: SPB 1
Consumer awareness and demand for products from responsibly managed forests is central to FSC’s strategy of market transformation. As some of the largest consuming (as well as producing) countries in the world, Canada and the United States are working to make the FSC brand a powerful tool for companies to differentiate in a crowded marketplace. This session will share marketing efforts currently underway, offer insights about the North American markets, and present FSC’s plans for future marketing initiatives to drive greater consumer awareness, commitment, and advocacy for FSC-certified brands and products.
Open to all participants
Chris McLaren, Chief Marketing Officer, FSC US